Great to see a local Sydney event flying the transmedia flag – Metro Screen in partnership with Screen NSW presents the Transmedia Production Seminar and Masterclass hosted by ex AFTRS/LAMP student Marcus Gillezeau who created Scorched.TV (my transmedia review here)
The below is from the email notice…
Transmedia Storyteller Jeff Gomez defines transmedia as “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms.“ from Wikipedia
Seminar: Fri 25 Jun, 10am – 5pm, Chauvel cinema $25, book online
Masterclass: Five Fridays starting July 2, max 12 students, apply before 28 Jun, fees heavily reduced with funding from Screen NSW.
Metro Screen’s Transmedia Production Seminar. This action packed one day seminar will showcase the latest and best in transmedia production in Australia and from around the world. Find out what it took to get these projects off the ground, ask your questions in the forum, learn from these creative’s and discover what the future holds for transmedia production. A unique chance to hear from the creators themselves as they take you through their projects. Projects to be discussed in detail so far include:
- Miles Becket - ‘Lonely Girl 15’. A group of young adults fighting against a mysterious secret society called, The Order.
- Nick Carlton – ‘Oz Girl’. An online interactive web drama. Join Sadie as she moves from the country to city.
- Toby Yoshimura – ‘Freshwater Blue’. Australia’s first reality drama and it’s breaking all the rules
- Marcus Gillezeau – ‘Storm Surfers’. The hunt for the biggest waves in the Southern Ocean
- With more to be announced as the event draws closer.
More information: David Opitz, Metro Screen Projects and Production Managerd.opitz@metroscreen.org.au 02 9356 1818 When: Fri 25 Jun, 10am – 5pm
Where: Chauvel cinema, Paddington Town Hall, Cnr Oxford St & Oatley Rd, Paddington Cost: $25, purchase tickets online
Masterclass in Transmedia Production. The Transmedia Masterclass, facilitated by International Emmy® award-winning producer Marcus Gillezeau, is an intensive five-day event conducted over six consecutive weeks. The master class is an exclusive transmedia project incubator where up to eight teams will have the chance to prepare their project to an all-media ‘market ready’ stage. During the masterclass each team will produce a dedicated web-based Electronic Proof of Concept [EPOC] and Pitching Document that will incorporate an interactive asset library integrating all their audio-visual and textual content. At the conclusion of the masterclass, participants will then have the chance to pitch their project to a panel of executive producers and content heads from the major publishers, networks and channels. Development executives from the funding agencies will also be in attendance and the pitch will be a real-life scenario that could see your project raise development or production finance. Apply by 28 Jun. For application guidelines please contact David Opitz, Metro Screen Projects and Production
Manager d.opitz@metroscreen.org.au 02 9356 1818. When: 5 x Fri [Day] | Jul 02, 09, 16, 23 and Aug 06 | 9am – 5pm Where: Metro Screen, Paddington Town Hall, Cnr Oxford St & Oatley Rd, Paddington Cost: $300. Masterclass is worth $2000 and fees are heavily discounted with support from Screen NSW.
Marcus Gillezeau – Producer/Director Firelight Productions Filmmaker Marcus Gillezeau is the principal partner in Firelight Productions who specialise in all-media drama and documentary production. He has delivered more than 30 hours of prime time television to all the major networks including ABC, SBS, Ch9, Discovery Channel and National Geographic. In 2009 he won the International Digital Emmy® Award for the all-media drama ‘Scorched’. He is a specialist in cross-platform production and digital technologies. He works with his wife and filmmaking partner Ellenor Cox. To explore Scorched go online at www.scorched.tv
Transmedia storytelling Transmedia Storyteller Jeff Gomez defines it as “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms.” Jeff furthers this explanation stating the following: “Most of us flow naturally from one medium to the next. Unfortunately most of our content doesn’t. Instead the stories are repurposed and repeated. They do not extend the franchise nor do they build brand equity. With transmedia, each part of story is unique and plays to the strengths of the medium. The result is a new kind of narrative where story flows across each platform forming a rich narrative tapestry that manifests in an array of products and multiple revenue streams. The audience is both validated and celebrated for participating in the story world through the medium of their choice. From Wikipedia, the free encyclopedia – full page here:
Transmedia A Transmedia Narrative project or franchise: must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms. Full article here
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