Australia’s 1st online creative Crowdfunding platform

We were contacted by the creators of FundBreak who are about to go live with Australia’s first crowd sourced funding for creative project ideas – which of course can include non-linear, transmedia projects. Alan Crabbe told me

We offer an innovative platform and social networking tool for artists, musicians, filmmakers, journalists, designers, entrepreneurs, inventors, event organisers, software developers and creative organisations to raise funds for new creative projects and ideas.

Crowd funding makes a lot of sense nowadays, especially in Australia, with dwindling commissions for all content from broadcasters and most creatives spend most of their time putting in submissions for the limited government funding pots. Getting the ‘crowd’ (other creatives and fanatics) to both filter out the best content ideas and then “put their money where they mouse is” (Gary Hayes tm expression!) is not too dissimilar from how A&R in music and execs in TV and Film work – groups of people making the funding decisions, but here the big difference is that we are much more organically connected to a final, evangelistic audience – who will also perform much of the marketing needed at launch.

But back to Fundbreak and there is a teaser video on their almost launched website which I embedded below and for those who want to dig deeper here is a PDF explaining more about the service and how to create a project:

Fundbreak.com.au intro video – Australia Crowdfunding from FundBreak.com.au on Vimeo.

Crowd funding is nothing new but is gaining traction over the past few year and has also been discussed and presented many times at AFTRS. A LAMP seminar last year featuring Laurel Papworth and Doug Garske on open source collaboration showed a few global examples. Watch those presentations here.

Tagged as: Alan Crabbe, amp, application, ARG, collaboration, Crowdfunding, difference, Doug Garske, expression, Film, FundBreak, gary hayes, government, LAMP, Laurel Papworth, Marketing, Media, networking, online, Script, traction, Transmedia